Unique. Revolutionary. Sustainable. This is Boeji.
The resourceful brand that
turns used sailcloth into trendy jackets, bags and shoes. The fashion world
changed tack and it's been plain sailing for Boeji ever since.
The Boeji fleet is still launching new and innovative concepts; Trickie and
Londain to name but two. In a world where sustainability is becoming
increasingly important, it is nice to see that ‘re-used’ products can outgrow
their corny image.
Mix & match
Never tiring of blowing new life into used sails, Boeji has once again come up with several unexpected uses of the material for next season. And the ‘re-usable’ mission has now expanded beyond sailcloth. Boeji’s unique knack of combining used and new materials to create an amazing and novel fashion item means that T-shirts and men’s scarves are also being given a new lease of life.
Creative creations
Brimming with energy and enthusiasm, the team works on new collections in its own studio in Huizen, The Netherlands. This is where their creations come to life and creativity is given a whole new meaning.
In the media
Media enthusiasm surpassed all expectations. Boeji was featured in RTL Boulevard (the lifestyle TV show with a daily audience of more than a million viewers), the Telegraaf (the most widely-read paper in the Netherlands) and even high fashion magazines such as Grazia andAvantGarde.
Trickie: colourful cottons
A catchy concept. Well-worn T-shirts form the basis of snappy new designs. An exclusive and creative process that incorporates fabulous colour combinations and wacky vintage prints into shoes, bags and clothing.
Sail: sailing in style
If it’s a one of a kind item you’re after, then Boeji will definitely raise your fashion pulse. The lifestyle brand gives old sails a ‘second life’ by turning them into jackets, bags and shoes.
Londain: partly paisley
A recent new arrival on the recycling horizon at Boeji: men’s paisley scarves. An eye-catching detail used to give boots, shoes, flip-flops, jackets and bags a completely different look.
